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Five years after designing jewelry for ‘Les Prairies de Paris’, Magali Pont launched her own fashion jewelry label named ‘AIME’ in 2009. Inspired by different eras of French history, she offers fine and elegant jewelry mixing romantic and boho-luxe spirit.


'AIME' is the creation of Magali Pont, a 33 year-old native from Marseille who has adopted Paris as her second home. Magali studied history and archaeology and started working in fashion early on with jobs in design, production and journalism.  After spending more than five years designing jewelry for the famous French label ‘Les Prairies de Paris’, she decided to launch her own collection and created ‘AIME’ with the love of her life of more than 10 years.

The name ‘AIME’ (which means ‘love’ in French!) was the first decision made by Magali Pont with her soulmate and partner in life and business Hadrien Bernard. It represents the strong bond their have with each other and to everything they do.

The collection includes earrings, cuffs and chains with a mix of influences from different eras such as the Ancient & Classical period, the 30s, and from Art Deco to Art Nouveau. Her jewelry is aimed for the sophisticated and understated, elegant and refined women who like to embody the Parisian boho-chic style.

Every year, along with her permanent collection, Magali likes to develop a theme that come from her travels, reading and experience. After a moment of Mexican inspiration, she has chosen to develop a theme of jewelry with African motif for the next season.

Magali likes to create jewelry that is timeless and suitable in summer just as well as in winter. Graceful and feminine, ‘AIME’ is sure to be treasured by jewelry lovers.

Since its creation in 2009, ‘AIME’ has been rewarded with a widespread coverage from the French press. The collection can be found in France (Le Bon Marché, Galeries Lafayette) and especially in deluxe department stores in Japan.

All ‘AIME’ creations are handmade in Paris by the best craftsmen who also work for French luxury brands.