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Medecine DouceMedecine Douce

Medecine Douce

Created in 2000, ‘MEDECINE DOUCE’ is already a reference for young Parisians in search of delicate and precious fashion jewelry with original materials and elements in a boho-chic spirit. 

 

‘MEDECINE DOUCE’ is the label launched by Marie Montaud in 2000, a world of delicate stories with quirky touches.

The Charleston necklace with its 20s accent and vintage touch was an instant hit at the time and is now a signature piece of the collection. Thanks to this immediate success, ‘MEDECINE DOUCE’ has become the darling of the fashion press and sought-after stores. After much collaboration with famous Parisian labels such as ‘Agnès B.’, ‘Christian Lacroix’ and ‘Colette’, Marie continued to develop the label universe in her Parisian ‘atelier’ working with the best French craftsmen in feather-making, flower-making, enamels and embroidery.

The ‘MEDECINE DOUCE’ signature style is an unexpected combination of elements and materials with a boho-chic feel. The collections are always influenced by the past with some ethnic touches but still remain superbly contemporary. ‘MEDECINE DOUCE’s jewelry is for the sophisticated understated women who like discreet but still distinctive pieces that can be worn on any occasion.

Marie’s creations were only available in the most prestigious stores in the world for many years before she decided to set up ‘MEDECINE DOUCE’s first outlet in Paris in 2007.  The space has been designed by architects Flavia Fabbro and Philippe Delannoy and combines the store with the atelier operating in the heart of the upcoming Canal Saint-Martin district. The understated yet colorful shop manages to be both retro and contemporary, a reflection of the brand's genre.

All of ‘MEDECINE DOUCE’ creations are crafted in France and the final touches are done at their boutique-atelier in Paris.

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